A 15-year veteran media consultant working throughout the Intermountain West and on a national level. Valorie brings her skills and relationships on board with Frontier Rider Productions, along with her reputation for exceptional client service, attention to detail and delivering maximum return for every dollar of her client’s media and promotional investments.

As Promotions Manager for six major radio stations and Media Planner with major broadcast firms such as Simmons Media, Bonneville Radio Group and Basin Broadcasting, Valorie has served clients throughout the region in the recreation, financial and retail industries.

Growing up competing on the back of a horse, producing several large scale rodeo events and raising three very competitive cowboys, Valorie’s love for the Western industry has provided her with the desire to take her marketing expertise deeper into the equine industry.   She then started by producing the only boys rodeo training DVD to feature all six rodeo events, crossing the timed event end with the rough stock events.  This DVD features PBR bull rider, Wiley Petersen along with High School and College All-Around Champion, Wyatt Smith.  She continues her equine marketing by developing the marketing program for and branding of a major label Equine Nutritional and Supplement Company.

With Valorie’s extensive experience in marketing, regional and national media coordination, and sponsorship areas combined with a vast knowledge of rodeo and the equine industry, we are excited to have her involved with Frontier Rider Productions and sponsorship coordination of media related projects.